The 1 Billion Meals initiative is the largest food donation drive of its kind in the region and has collected 76 million meals within just six days of the launch. Organised by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the initiative provides food support to the underprivileged and the undernourished in 50 countries around the world, especially vulnerable groups of children, refugees, displaced persons, and victims of disasters and crises.
Within just 6 days of the initiative, 45,491 donors and 98 have contributed 76 million meals which in addition to the 220 million meals collected during the 100 Million Meals campaign, brings the total number of meals collected to 296 million meals, while distribution commenced in 6 countries: India, Lebanon, Jordan, Kyrgyzstan, Tajikistan, and Egypt.
The 1 Billion Meals campaign builds on the success of the 100 Million Meals campaign, which ran during Ramadan last year and exceeded all its targets to collect 200 million meals and distribute them around the world. The target of the 1 Billion Meals initiative is to collect an additional 780 million meals and distribute them to 50 countries around the world.
Influencers in the region have posted on their social media stories including Majid Alameri, Saoud Al Kabi, Wissam Breidy, Danny Aridi, Sherif Fayed, Pisty Streams, Noor Al Huda, Mohamed Al Mreasy, Yasmina Audi, and more.