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Dubai 2024: You Can Now Start Gaming in a Hala Taxi

Find out about Dubai Taxi’s newest entertainment system

Dubai cabs have been renovated with interactive entertainment screens that display games, TV, local directions, news, and other content.

The Roads and Transport Authority (RTA) has launched a novel effort to make taxi users happy in the emirate.

It entails the installation of 4,500 cutting-edge interactive screens that provide passengers with a wide range of luxury lifestyle, news, entertainment, offers, and promotions on the fly.

Dubai Taxi Entertainment Systems

The effort builds on a successful experiment of in-car interactive digital screens in 250 taxis conducted by RTA in 2022 in conjunction with e-hailing cab solution provider Hala and passenger experience startup Binary Media.


Ahmed Bahrozyan, CEO of RTA’s Public Transport Agency; Khaled Nuseibeh, CEO of Hala; and Santosh Sarma, Co-Founder and CEO of Binary Media, all attended a formal signing ceremony to officially launch the project.

Ahmed Bahrozyan, CEO of RTA’s Public Transport Agency, stated, “Hala has been at the forefront of introducing innovative initiatives to provide convenience and comfort to its customers across Dubai.”

“The introduction of our digital screens showcases our dedication to investing in technology to enhance and provide an unparalleled customer experience in line with Dubai’s vision to become a leading digital hub globally.:

“All our customers can soon enjoy the added benefit of discovering and accessing relevant local offers and promotions during their rides. We also express our sincere gratitude to participating franchise partners, for their collaboration and support in achieving this significant milestone.”

Types Of Entertainment Available:

Binary’s Onboard Entertainment System offers passengers unique experiences via interactive digital screens. Hala customers can enjoy entertainment in four different categories, including:

  • Discover: serves as a guide for guests to explore Dubai’s attractions, highlighting both popular sites and hidden treasures.
  • Multi-Media: Offering a meticulously curated mix of content encompassing children’s videos, instructive talk shows, relaxing relaxation videos, and cultural insights from Dubai.
  • Games: offers a varied range of casual games for unhurried entertainment.
  • Browse: Enabling clients to browse vital websites for current news and travel-related information.

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