Year after year, product after product, Kimberly Kardashian is proving to the world that fame can truly be turned into fortune.
In June 2017, Kim added her beauty brand KKW Beauty to the Kardashian empire and as expected, set new beauty standards and made millions of dollars with each drop. However, on April 1st, the reality star shared the following statement about her fragrance range in an Instagram story:
The beauty mogul’s decision to drop the distinguished KKW name most probably amid her divorce from rapper Kanye West doesn’t really come as a surprise seeing that Kim has been declared legally single, giving her motive to drop the ‘West’ last name from her brand’s identity.
Skims’ CEO plans to shut down the brand; however, don’t only revolve around KKW fragrance. The KKW Beauty team also announced that the makeup line will also shut down to relaunch under a brand new name in an official statement after it had deleted every single post on their Instagram page:
Kim Kardashian and her team have left us in the dark as to when we should expect the next new and improved brand launch will take place; nevertheless, we are sure products will still sell out no matter what. All that’s left for us to do now is wait and benefit from the 40% discount!