The UAE Media Council has announced a new mandatory permit system for individuals engaging in advertising and promotional activity on social media platforms. This initiative is part of the broader implementation of the Federal Decree-Law No. 55 of 2023, also known as the Media Regulation Law, which officially came into effect on May 29, 2025. The new system aims to regulate digital content practices while enhancing accountability, transparency, and quality in the country’s rapidly growing online media space.
Permit and License Requirements
Under the new framework, individuals who earn income through promotional content such as influencers, coaches, and content creators are required to obtain two separate licenses. First, a commercial or trade license must be secured through a relevant licensing body such as Dubai Media City, SHAMS, or a mainland DED.
Second, a media license from the UAE Media Council is now compulsory for anyone publishing advertising content on social platforms. The annual fee for the media license has been set at AED 1,000. These requirements apply regardless of nationality or visa type, and are aimed at all residents engaged in monetized digital activities.
Support for Emerging Creators
To support the development of emerging talent in the UAE’s creator economy, the Council is offering a three years exemption from media permit fees for eligible individuals. This move is designed to foster growth among early stage influencers and digital entrepreneurs, while also promoting innovation and ethical content creation.
The permit structure is expected to create a more trustworthy media environment that aligns with the UAE’s long-term vision of becoming a global hub for digital content and creative industries.
Content Standards and Oversight
In addition to licensing requirements, the new regulation introduces a set of content standards that creators must follow. These include restrictions against content that insults religions, disrespects state institutions, undermines public morals, spreads misinformation, or violates the country’s values. To ensure ongoing compliance, the UAE Media Council will also roll out AI-powered tools that help monitor and pre-screen content published online, ensuring that it aligns with the national media code.
Penalties for Non-Compliance
Violators of the new media regulations may face strict penalties. Fines can reach up to AED 1 million for first-time offenses, while repeat violations may result in penalties of up to AED 2 million. Additional consequences include warnings, license suspension for up to six months, or permanent revocation of permits. These measures underline the government’s commitment to maintaining integrity and professionalism within the media sector.
Long-Term Vision and Strategic Goals
This regulatory update aligns with the UAE’s broader strategy to modernize its media landscape and support sectors such as artificial intelligence, gaming, virtual broadcasting, and streaming. By enforcing clear rules and offering incentives to local talent, the UAE Media Council aims to balance innovation with responsibility.
The system is also part of a long-term plan to promote national identity through responsible content creation and to elevate the UAE’s global presence in media and digital communication.