If you are yet to tick off traveling the world on your bucket list or vision board, then we have found you the perfect account for travel and lifestyle inspiration before you go jet-setting off. Tucked away in the corner of Instagram, is a profile that is among many other travel and lifestyle accounts, yet has a uniqueness and added richness to its feed.
Anika Pannu, better known on Instagram as HashtagAnika is a travel and lifestyle blogger, content creator, influencer, and entrepreneur who resides in Amsterdam. It is Anika’s eye for detail that perfects her page, yet the imperfections that she captures are what make her feed a mood board and inspiration to thousands of her followers.
Growing up in Scotland, spending summers in India, living in New York City and San Francisco before settling in Amsterdam with her husband, twin daughters, and pup, it was inevitable for Anika to document our life through photography. Anika mentions in the bio on her website that as a kid, she would ‘fill scrapbooks with torn-out treasures – obsessed with the way patterns, typography and color intertwined to create something totally unique.’
More than just creating a travel guide on her social media, Anika uses her Instagram as a portal to her website where she delves deeper into the places she visits, the delicious food she makes, hidden spots in multiple cities, and other refreshing content. In a world where social media has become saturated with creators, it is difficult to find those who are genuine in what they do and who establish themselves authentically through their passions.
Discover magic, warmth, and raw content through Anika’s page. Her home, clothing, food, walks in the neighborhood, and hidden corners of the world, are consistent and aligned with what she does and what she posts. Transparent as she is online and in real life, the digital creator has used her own work and her memories of her visits to create her own ethical clothing line.
Raahi Living is designed in Amsterdam by Anika herself and ethically made in India supporting Artisan communities. In a seamless way, Anika’s portfolio and consistency flow from her Instagram page onto her fashion and lifestyle brand infusing tradition and culture into her work. Raahi Living is explained perfectly on the site as not season or trend focused but timeless, celebrating the ancient Indian art of hand block printing with sustainable values pumped through its veins.
Through Anika’s page, we get to visit and explore different parts of the world that we didn’t know exist. We are inspired and in awe of the beauty and natural art surrounding us and wonder what else we can find in this magnificent globe. Get to know Anika through her photography and learn more about her as she takes you through authentic travel guides, tasteful recipes, and home inspiration when and if you need that little escape.
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