When social media giant TikTok first introduced the option to create longer videos, everyone was excited to see how the added time would inspire richer storytelling and entertainment.
Videos longer than one minute receive over 5 Billion views globally, and we’ve been blown away by the community’s creativity as it’s shared longer-form content of all kinds – from podcasts to vlogs, to cooking tutorials, fashion commentary, and more.
Creators have made ongoing series of their longer content, too – some packaging episodes into Playlists and sharing deeper-dives into their lives, with quality content that keeps us entertained.
They have highlighted creators who are making great use of the added time, using every extra minute to share more nuanced stories, connect deeply with audiences, and express themselves in unique and meaningful ways.
Upon asking “What are the stories you’re telling on TikTok?” to TikTok creator @charlesgross, he says, “I weave the stories of my life and what has led me to where I am into every video. But overall, I want to break down walls and pop bubbles in the world of luxury fashion, bringing information and insights to the forefront.”
@charlesgross How to style a fall staple: black wool coat. Not Sponsored #ENVELOPE1976 #COS #THEROW #GOYARD @FRAME @NET-A-PORTER ❤️ #fallfashion #hacks ♬ original sound – Charles Gross
Now that we’ve seen a little of what’s possible when creators have time to experiment with long(er) form content, we’re encouraging creators around the world to try new things with content that would benefit from some more time on the clock.
TikTok continues to be inspired by creators who have perfected the art of longer content, and we’re excited to see all the ways people use longer formats to entertain, share meaningful stories, and bring joy to our global TikTok community.
Follow @itp.live for more updates on social media advancements.