It is no secret that once a social media app launches something new and ‘authentic’ to themselves, the competing social media apps follow them. Similar to an update that Instagram announced about replying back to comments with reels, Twitter as announced that their users can now ‘Quote Tweet with reaction’ to create and customize a unique Tweet take.
As you can see in this example flow, with the new option, users will be able to add a full-screen video or image to respond to a tweet, with the original tweet then embedded in the visual.
The option, which was initially spotted in testing last month, essentially takes the key elements from Fleets, its failed Stories clone, and re-purposes them within the regular tweet experience.
Along a similar line, Twitter’s also testing an updated text editor option for tweets, which would enable you to add more colour and presence to your comments.
That puts more focus is on visual, engaging responses, which better aligns with evolving user behaviors, with TikTok now popularizing the full-screen, visual feed approach that all platforms are looking to adapt for their own purposes. And with Twitter also now displaying images at full-size in feeds, these new additions could be a great way to boost engagement and interaction, and shift the behaviors of tweet users towards more creative, colorful sharing processes.
Tweet reaction videos can now start on Twitter!
— Twitter Support (@TwitterSupport) January 6, 2022
Testing on iOS: when you tap the Retweet icon, choose “Quote Tweet with reaction” to create and customize your very own Tweet Take –– a reaction video (or photo) with the Tweet embedded. pic.twitter.com/1E30F8rKYh
What this means for Influencers:
This could be of advantage to us! If there is a socio-political discussion you would like to take part in (which Twitter is very famously known for) or if you would like to express your reactions/ concerns about a brand over social media, you can video or photo tweet it!
Engage in more interactive Tweets with this option!
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