Social Media giant Instagram is famous for its photo-sharing ability. But in 2022 you can not only share beautiful pictures but you can upload short video content, disappearing stories, and long-form videos that last up to 15 mins via IGTV’s.
Alexandrea Voica, EMEA technology communicator for META took to his Twitter handle to announce,
“We’re (as in Meta) launching the ability to remix new videos that people post on @Instagram – not just Reels. So, as you see new videos from creators you love, you can now add your own spin.”
We’re launching the ability to remix new videos that people post on @Instagram – not just Reels.
— Alexandru Voica (alexvoica.eth) 💀 (@alexvoica) January 20, 2022
So, as you see new videos from creators you love, you can now add your own spin. pic.twitter.com/uIkeztlJc5
“’Remix’ gives you ways to respond to and reinvent the creative videos shared on Instagram every day, collaborate with others, and get discovered by new audiences. We’re excited about how our community has embraced Remix on Reels and we hope this new feature gives people new ways to collaborate, showcase their creativity and find inspiration in the vibrant diversity of videos shared to Instagram every day.” explains Instagram.
Instagram added its Reels remix option last March, and this new functionality will greatly expand on the amount of video content that people can use to build upon with their own responses and creative takes, which, again, leans into the core use case of TikTok.
Young users will gravitate to the platforms that lead the latest trends. Snapchat, for example, lead the way on ephemeral content, Instagram was once the place to be for the latest visual tools and displays. TikTok is now the leader on short-form, interactive clips, and if Meta truly wants to win them over once again, it will need to get more original with its additions, providing new, must-see, and must-use ways to interact and engage.
Much of that focus likely comes back to its coming Metaverse push, but I’d still prefer to see Instagram zigging when other platforms are zagging, and introducing at least some new tools and options that haven’t been ripped off from another trending app.
Instagram is expanding on its TikTok-like toolset by adding the capacity to remix all videos that people post in the app, not just Reels, increasing your options for creative response and engagement.
Let us know how you feel about this new feature!
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