Maison Valentino is bringing its newest creations to Dubai Mall and multiple influencers were there to witness their beauty.
With its most recent rendez-vous pop-up, which stands out in the middle of Dubai’s biggest malls, the iconic fashion brand succeeded in shedding light on its latest design, the one stud bag. How did it manage to do it? Well, it can be noticed that the Italian house heavily relied on influencer marketing to bring attention to the appealing pop-up store and its new items, especially the #onestudbag that is being posted on different social media accounts every day.
Here are a few public figures who had a rendez-vous with the brand and who were invited to attend the opening a couple of days ago.
CYRINE ABDELNOUR
The Lebanese singer had a small meet & greet at the pop-up, where she shared a few snapshots of herself trying out the brand’s different luxury pieces, including the trendy one stud bag.
ANNABELLA HILAL
The famous TV presenter who doubles as a fashion icon in the region was also seen showing some love for the brand’s new bag design.
CYNTHIA SAMUEL
In true Cynthia Samuel fashion, the digital influencer shared aesthetic photos displaying the star of the show, the one stud bag.
LADY ROZA
Also known as @rozainsta, the presenter helped highlight the new collection by sharing a few pictures from the site with her almost 305 thousand followers on Instagram.
Did Valentino’s marketing strategy succeed in effectively promoting the new collection? We believe it sure did!