On Tuesday, Director of Social Media at Next Web, Matt Navarra discovered a cheeky little update Instagram’s been testing. One that allows users to share stories directly to their Facebook feeds. The addresses the comparatively poor use of Facebook’s own stories section and continues to ramp up an already impressive user base for Instagram’s Snapchat clone.
ALERT
Instagram is testing option to share your 'Story' directly to Facebookh/t @mruiandre pic.twitter.com/VTqI92dNJe
— Matt Navarra ⭐️ (@MattNavarra) September 6, 2017
Active a little over a year now, Instagram Stories now has over 250 million daily active users, largely surpassing the 166 million daily users Snapchat has for its entire app. And it doesn’t look like they’re taking their foot off the pedal anytime soon.