An Instagram collaboration post allows two users to share the same post in their separate Feeds or Reels.
With that being said, they also end up sharing the exact same number of comments and likes.
This feature can be extremely beneficial to both brands and influencers for a variety of reasons. In this article we’ll be guiding you through some of the primary benefits of using this element on the app.
Key Benefits to Instagram Post Collaborations
The ability to reach a new audience
Since an Instagram Collaboration post appears on both of your profiles, it enables users to get their content in the eyes of the audience of the other user. Denoting that you are able to reach out to a new demographic and expose them to your brand.
This way, you can have a greater reach, as opposed to just using one marketing channel to either promote a product, service or yourself as a creator.
Content creators on Instagram frequently use this feature to collaborate with one another and start engaging their respective communities.
Effectively allows users to improve engagement rates
Another reason why Collaborations on the platform are high advantageous for creators is due to the ability is has to significantly increase your engagement.
As a result of all the likes, comments and shares from the same post showing up on both accounts, it is designed to allow you to tap into both sets of followers and rapidly increase your reach.
High engagement rates are one of the predominant factors that brands look for when working with Influencers. If an account has a large number of followers but a low engagement rate, the content they post is more likely being ignored in a way.
It has been demonstrated that people who actively engage with content seem to be more likely to be converted to consumers and purchase products.
Other metrics such as followers and the number of posts are all good and well, but at the end of the day marketers are seeking creators who can create a ROI.
Illustrates your transparency & builds trust with your audience
An intrinsic element of being a successful Influencer is the ability to portray to your followers that you are authentic and transparent.
The reason why so many consumers purchase recommendations from these industry creators is due to the fact that they trust their opinions and can evidently see they are passionate about a niche.
The Instagram Collaboration feature allows you to display Influencers’ collaboration posts while also providing transparency to the audiences involved.
One of the biggest issues within the field of advertising and paid recommendations is, often audiences are not always explicitly told that a product/service is promoted, although there are strict guidelines in place now to make sure this is communicated.
Instagram is diminishing the risk of such backlash by implementing this feature. This is done so audiences can view that a post is in fact a collaboration and that creator can be trusted more due to their honesty with followers.
How to use the Instagram Collaboration tool
Step 1: Create a new Feed post or Reel by following the regular steps.
Step 2: On the page where you can add your post details, select “Tag people.”
Step 3: Select “Invite collaborator” on the bottom right.
Step 4: Find and select the user with whom you want to collaborate. Multiple people can be added as collaborators for a piece of content. However, take into account that they must accept your Collaboration request in order for them to appear as partners of the post.
Step 5: After you’ve chosen the users with whom you want to collaborate, click “Done.”
Since the Instagram Collab feature was designed for collaboration, you can use it to demonstrate to prospective audiences your ability to work with someone else in your industry and leverage off this.
It is a wonderful feature to implement into your content strategy as it allows you to stay fresh and creative with the things you produce and share, without running out of ideas.
Whether you’re looking to spark excitement for an upcoming event, the launch of a new product or simply for a cause you are passionate about, the Collaboration feature is a great way to cross-promote.
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