Pinterest has launched real-time analytics to help their users maximize post performance.
They are urging users to utilize the mobile app as users will now be able to see how their pins are preforming at any given time on the app analytics.
Showing the performance of a post at each hour at any time will help users gather information on how to engage a greater audience through timings, hashtags, etc., of posts.
Pinterest does note that real-time insights are not available for audience metrics, like age and gender filters. However they believe the information on the overall data response to Pins will be a helpful guide strategy.
Calculating timings and engagement of certain posts will allow you to make more informed decisions about your Pin process, helping your pins go viral!
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