Addison Rae – one of Tik Tok’s highest earning creators with an audience of nearly 80 million on the platform – released her debut single ‘Obsessed’ on March 19. The music video was directed by Diane Martel who has previously worked with Beyoncé, Coldplay and Mariah Carey. The 2 minute 14 second music video captures Addison’s all-around talent – from being a singer and songwriter to performing dance routines.
The song talks about the importance of self love which is also inspired by Rae’s journey towards acknowledging her self worth:
“One could take it as being vainly obsessed with yourself, but that’s not what I’m trying to communicate. It’s more I can love myself as much as you love me, and that’s important. There are days where I struggle, and it’s definitely a work in progress to accept who I am and give myself the love I deserve. But that message was so strong, and I wanted to communicate it [in the lyrics]”.
Rae shared the announcement of her single to her fanbase of 36.7 million followers via Instagram:
“OBSESSED out NOW on all platforms!!!!! I’m so emotional right now. this song makes me feel so many things!!! I love music. that’s all”.
She also launched her ‘Obsessed’ merch available on her website to further promote her new single and to also provide fans with the opportunity to support the star as an independent artist:
https://t.co/0PCg7K1c07 pic.twitter.com/DXfLocZvOE
— Addison Rae (@whoisaddison) March 19, 2021
Rae’s new single has already reached over 6 million views on YouTube and is only just the start of her music career: the social media influencer is also working on releasing more songs and is set to perform her first single on March 26 at The Tonight Show Starring Jimmy Fallon.