Those who love Rihanna and sports, particularly PUMA, will be excited to hear that they are both doing a collaboration together. Arne Fruendt, the Chief Executive Officer at PUMA said a simple message “She’s back” which was uploaded everywhere on their page.
While the global singer and beauty mogul’s announcement was unpredictable, Rihanna’s relationship with the sports brand goes back many years ago when she first joined as a creative director in 2014. After this, Rihanna released a collection of sneakers as well as staged a few shows at NY Fashion Week which were all a sell-out.
The last collection she released was in 2017, where she was also working on a number of other projects. With Rihanna hot in the press at the moment with the announcement of the birth of her child and being pregnant again now, it’s exciting for the brand and the singers followers to see what she will be creating next!
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