Hype House – a famous TikTok creator house – has announced their new reality show which is set to premiere on Netflix. The show will be produced by Wheelhouse Entertainment and will feature top TikTok creators such as Kouvr Annon, Nikita Dragun, Sienna Mae Gomez, Chase Hudson, Larri Merritt, Thomas Petrou, Alex Warren, and Jack Wright.
Kouvr Annon, Nikita Dragun, Sienna Mae Gomez, Chase Hudson, Larri Merritt, Thomas Petrou, Alex Warren, and Jack Wright — a.k.a Hype House — will star in a new unscripted series that will reveal a side of themselves (and their relationships) that we rarely see! pic.twitter.com/NlRF5j0ZoF
— Netflix (@netflix) April 22, 2021
Hype house was first created in December 2019 and was originally home to famous TikTokers such as Charli D’Amelio and Addison Rae – who will unfortunately not be featured in the upcoming Netflix reality series.
Ed Simpson – Chief Strategy Officer at Wheelhouse Entertainment – shared his thoughts on the rise of online content creators and their long-term careers:
“So many of these influencers don’t feel that they justify the attention that they’re getting. They put content up on YouTube or TikTok and the algorithm does its magic and they think, ‘I’ve got millions of people looking at me and all I’ve done is just be me’. When they start to think about the long-form world and the linear world, there’s a huge demand and desire because it creates a validation for them and for their talent. It creates a longevity for their careers, as well. If you look at the average length of a social media star it’s only a few years and sort of they peak, so, by bringing them across and building their business in a more traditional way, they have a foundation that means they can have a much longer career”.