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When we talk about “Spring Clean,” we’re not just talking about sprucing up your living room and cleaning out your wardrobe, but also clearing away any unused beauty products. If you want to make a change in the world, then it starts by being more conscious about the way you consume products.
An article by The Conscious Insider says 46% of consumers are looking for brands to take the lead on creating sustainable changes. Health and beauty eCommerce sales are projected to grow by 77% between 2021 and 2026. With that in mind, we have put together a list of sustainable or “clean beauty” influencers who are helping their followers understand the products they are putting on their faces a little better.
@veganbeautygirl
Vegan Beauty Girl aka Nicole, is a vegan beauty, food, and fashion influencer with over 32K followers on her Instagram. Nicole educates her followers about the products she buys with long captions as well as telling them what cruelty-free beauty is and why it’s important.
@bylizzycapps
If you’re looking for a profile that is a mixture of fun, colour, and sustainability, then this is your sign that you need to be following Lizzy! Lizzy loves everything to do with sustainable fashion and beauty so browse her profile and see what post suits you. From images to IG Reels, there is something there for everyone.
@denisevasi
Denis – Mother, self-prioritiser, and beauty enthusiast, as she likes to call herself, has a mixed feed of everything she says in her bio. With 269K followers, Denis shows off her beautiful family, her self-loving regime, and tips and tricks for everyone to try including ways to take care of your skin and how to boost your immunity.
@patilima
Patricia Lima says her life mission is to make a positive impact by being sustainable. Patricia shows her followers her makeup and beauty routine for a cleaner and clearer look. You might find some unique products on her profile that you’ve never heard of before!
@toxinfreetay
Toxin Free Tay aka Taylor has a pastel, organised feed on her Instagram profile. Her bio tells everyone that she will help her followers find toxin-free and high-performing products. From skincare to food and drinks, Taylor has a nice range of tips to save onto your phone!
@kabukirune
Get up close and personal with Vicky as this digital creator shares angelic Reels of her cruelty-free products. Not only does Vicky help her followers with what products they should be buying, but her profile is also aesthecally pleasing for the eye.
@cassandramcclure
If clean beauty isn’t enough then why not try a clean lifestyle too? After celebrating her verification on Instagram, Cassandra continues to share local brands that promote clean beauty. The skincare influencer also has her own show called the Clean Beauty Show.
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