A swipe-up link on your Instagram story is one of the commonly used features among creators and brands. It not only helps Instagram users to easily navigate to a third-party website but also in a medium to increase engagement and promote content to a website.
Since the Swipe Up feature is mainly used for promotion, Instagram restricts the features to either have a verified account or an Instagram Business Profile with at least 10,000 followers. You can follow these steps to attach a swipe-up link to your Instagram story:
- In your Instagram Story that you’ve selected to upload, tap on the two conjoined oval icon at the top right corner
- Tap on “+ Web Link”
- Add the URL link
- Click “Done” at the top right corner
Easy, isn’t it? You’re now ready to share your Instagram story with a URL link!