Pinterest has announced their ‘The Comeback Edit’ initiative in partnership with American Express. The initiative highlights 20+ small and medium-sized businesses(SMBs) in Pinterest Shop’s sixth edition of shoppable products to uplift the brands’ awareness among online users.
Pinterest shared the importance of promoting SMBs by sharing the Shop Small Summer Study from American Express:
“47% of small businesses say they are concerned about their business’ profits over the next few months when their regular customers travel during the summer. And 75% of consumers say they would shop with small businesses more often if there were more ways to do so. That’s why American Express is collaborating with Pinterest to make it easy for consumers to support small businesses this summer, as part of the company’s year-round efforts. Shopping small over summer weekends alone can help inject over $27 billion into the national economy.”
The Comeback Edit was inspired by an increased surge of +50% online searches from Pinterest users on “how to support small business quote”. The COVID-19 pandemic has taken a toll on small businesses and with users reaching out to find resources to support small businesses, the Comeback Edit couldn’t have come at a better time. The latest Pinterest Shop edition also helps users to build their “future me” in a post-pandemic world by featuring various products ranging from home decor to skincare.
Walter Frye, Vice President of Global Brand Engagement & Design at American Express, shared their focus on helping small businesses find their target audience:
“At American Express we understand how vital small businesses are to our communities and are always looking for opportunities to provide consumers with interactive and immersive ways to Shop Small. Inspiration plays a critical role in the decision process and we know the Shop Small Summer Pinterest Shop will inspire consumers looking to support small businesses this summer.”