100 Thieves, a popular lifestyle and gaming organization, has announced its collaboration with the Italian luxury label Gucci. Founder and CEO Matthew ‘Nadeshot’ Haag revealed that this is the organization’s first official collaboration.
In a teaser video, Gucci shared their new venture into the world of esports spotlighting their collection featuring jerseys, rugby shirts and zip-up hoodies:
“Drawing on the shared values of freedom and self-expression, the [Gucci] house unveils its latest foray into the world of esports through a collaboration with 100 Thieves — a Los Angeles-based brand of apparel, lifestyle, and gaming,” Gucci, which was founded in 1921, said in a statement.
The Gucci x 100 Thieves collection will exclusively be launching on July 19 for users with a MY GUCCI account. If you wish to create your account, click here.