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How to use Hashtags on LinkedIn in 2023

Check if your LinkedIn hashtag strategy is working

by aayushi.samdani

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Do you use Hashtags on Social Media? Of course, you do. Social media platforms sometimes need a push and hashtags provide it that push. Platforms like Instagram, Twitter, TikTok, and Facebook have some popular hashtags that have helped digital content creators reach a wider audience.

Are you using LinkedIn hashtags as well? I am sure you might feel discomfort using hashtags on LinkedIn wondering whether this is the right platform to use hashtags, is it even allowed on the ‘professional’ network? If it is allowed, is it wise to use LinkedIn Hashtags?

Well, just to stir clear the confusion “It is allowed and sometimes wise to use LinkedIn hashtags”. Let’s dig deeper into everything you need to know about LinkedIn hashtags and make good use of them professionally for a career uplift.

Why is it important to use Linked Hashtags?

In the era of the digital revolution, social media platforms are struggling to build digital trust and constantly reshaping their features and toolkits to protect creators from scams and reach a wider audience. LinkedIn is no exception.

From changing its algorithm to show more uplifting and emotional stories on your feed, to rolling out new verification and anti-scam features, LinkedIn is all-in with its creator’s game. To keep up with the pace, digital content creators need to be aligned with keeping their game up too.

If you want to reach a wider audience with your content, then it totally makes sense to start using LinkedIn hashtags and optimize your content to create the right impression. Doing so will help your content get discovered by more people from your immediate network and outside your network too.

How do hashtags work on LinkedIn?

The LinkedIn hashtag had its topsy-turvy way on this social media platform, since 2016. They were first made available on the mobile app only, then reappeared on the desktop version after two years. Confusing people on what is supposed to be done and how to use them.

LinkedIn confirmed running a beta test and withdrawing hashtags for a while saying –“to better understand the value of using hashtags in posts to help members discover and join relevant conversations.” But now, LinkedIn hashtags are back and working. So let’s take a look at how you can make the most of them.

LinkedIn hashtags work in a similar way to other social media platforms like Twitter, Instagram, and TikTok. The first step is to categorize the content according to a specific topic or industry. It can help users find content on specific topics easily. Hashtags work both ways –

  • Helping you get discovered by others
  • Bringing relevant content to your feed using hashtags you follow.

It’s a Win-Win from the marketing perspective. Try highlighting hashtags on your LinkedIn profiles and company pages too. Add hashtags to your LinkedIn posts, articles, and LinkedIn comments.

The final steps are to find new hashtags for your page if can’t find a relevant one, and most importantly manage your hashtags (ones that you tag and ones that you follow).

Sometimes it becomes very difficult to find what is working on LinkedIn and balance that with what is working for your businesses and your profession too. When you get stuck with your content creation process, all you need is inspiration for prompts that are doing good.

Here is a list of the top 10 LinkedIn Hashtags (as of today) that continued to do well in 2023 with millions of followers are:

  1. #innovation – 38,526,718 followers
  2. #management – 35,716,629 followers
  3. #digitalmarketing – 27,180,987 followers
  4. #technology -26,347,886 followers
  5. #creativity -25,114,957 followers
  6. #futurism – 23,402,629 followers
  7. #startups – 21,168,624 followers
  8. #marketing – 20,304,916 followers 
  9. #socialmedia – 19,634,079 followers
  10. #socialnetworking – 18,978,383 followers

Tips to boost performance with LinkedIn Hashtags

Well, there is so much on the internet about LinkedIn Hashtags, but still, if you are reading this that certainly means you need some more tips to boost your performance. Not sure where or how to use the right LinkedIn Hashtags for your content, dig deeper.

There is something called ‘niche hashtags’, that will help solve your problems. Which industry are you in? There are various industries like real estate, fashion, social media, digital marketing, and so on. Find which industry you are in, then find your niche hashtags to target an audience from that industry.

Optimizing Hashtags on LinkedIn

Optimizing your hashtags is as important as optimizing your SEO for content. Make sure to follow these tips and make the most of LinkedIn hashtags before you publish your article or post.

  • Make your hashtags visible and your profile public
  • Use Hashtags relevant to your industry
  • Don’t overcrowd your post with Hashtags, use three to five for one post.
  • Combine hashtags with your text message
  • Format your Hashtag if needed
  • Create your own hashtag
  • Place your hashtags sensibly
  • Check for your spelling
  • Don’t put anything before testing it yourself
  • Avoid using hashtags for mentions

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