Like other social media apps, collecting insights is an important factor to analysing the performance of your profile and how to make it better. Launching your first campaign is exciting yet daunting as your marketing strategy helps you reach your goal.
Before jumping right into creating a campaign, start by listing what your goals are. What do you hope to achieve by creating the campaign? Who are you marketing your campaign to? Do you want the conversion to be through swipes, story open, or sales? Once you have understood your goal and delved into why you are creating the campaign, you can begin to measure it.
By clicking onto the Ads Manager setting, you can find a variety of tools to assist you to optimise your ads. Firstly, you may see the Events Manager setting which will allow you to see how many of your Snapchat followers have taken action on your website after viewing your advertisement. The Audience Insights will then give you the opportunity to understand your target audience, adapting your content to become more relevant to reach your goals. If you would like to build a custom report on the data you have collected, Snapchat has a Reports function for you to manage your performance on a consistent basis.
Measuring your performance on Snapchat Ads will recognise what is working for your profile and what needs improving. These functions will help you achieve your goals and therefore it is important to understand how to use them correctly.