The annual list of highest paying entertainers (which has been running for past five years) is ranked by the approximate value charge per sponsored post. The fees are astonishing! 2020 was the first year to see a decrease in fees for Instagram influencers.
The Rock was the only celebrity last year whose sponsored posts were estimated to exceed US$1 million. Hopper HQ stated then that the drop might have been due to the impact of the COVID-19 pandemic, “as marketers and brands have reduced influencer budgets”.
Top 10 highest-earning stars on Instagram per post:
Cristiano Ronaldo – $1.6 million.
Dwayne Johnson – $1.52 million.
Ariana Grande – $1.51 million.
Kylie Jenner – $1.49 million.
Selena Gomez – $1.46 million.
Kim Kardashian – $1.41 million.
Lionel Messi – $1.16 million.
Beyoncé Knowles – $1.14 million.
Source: gq.com.au