IGTV is long-form, immersive video. It isn’t limited to one minute, and takes over your entire screen. Accessing and staying active on IGTV lets you:
- Browse videos based on your interests.
- IGTV is personalized to you, making it easy to discover and watch videos from Creators you follow—or may want
- Share what you love with who you love.
- Similar to Stories or photos and videos you see in your Feed, you can like, comment, or share IGTV videos with friends.
- Long-form video makes it even easier to tell your brand’s story, connect with your audience, and reach more people. (By 2021, mobile video will account for 78% of total mobile data traffic. Cisco Visual Networking Index: Global Mobile Data Traffic Forecast.)
Just in case you needed to know this, the IGTV video specs are:
- File format: MP4.
- Video length: At least 1 minute long.
- Maximum video length when uploading on mobile: 15 minutes.
- Maximum video length when uploading on the web: 1 hour.
- Vertical aspect ratio: 9:16.
- Horizontal aspect ratio: 16:9.
- Minimum frame rate: 30 FPS (frames per second)
- Minimum resolution: 720 pixels.
4 Best IGTV Practices to Follow:
Always Have a Cover Image. When users scroll through your IGTV channel, your cover image should grab their attention and entice them to click on your video.
- Post Consistently.
- Create Content Followers Want to See.
- Use On-screen Text on Videos.