Let’s start with what kind of hashtags to use:
1) Product or service hashtags: These are basic keywords to describe your product or service, like #handbag or #divebar
2) Niche hashtags: These get a little more specific, showing where you fit in the context of your industry, like #travelblogger or #foodblogger.
3) Industry Instagram community hashtags: Communities exist on Instagram, and these hashtags help you find and join them. Think #gardenersofinstagram or #craftersofinstgram.
4) Special event or seasonal hashtags: These can refer to real holidays or seasons, like #summerdays, or they can be used for all those National [Thing] Day holidays, like #nationalicecreamday or #nationalnailpolishday.
5) Location hashtags: Even if you geo-tag your Instagram post, it can still be a good idea to include a hashtag that refers to your location, like #vancouvercraftbeer or #lakmefashionweek.Â
6) Daily hashtags: Every day has plenty of its own hashtags, from #MondayBlues right through to #SundayFunday. We created a whole list of daily hashtags for you to choose from if you’re looking for an easy source of hashtags to add to your posts.
7) Relevant phrase hashtags: These hashtags combine elements of product hashtags, niche hashtags, and community hashtags. Basically, they’re phrases people use on Instagram to connect to existing communities in a slightly insider way, like #amwriting or #shewhowanders.Â
8) Acronym hashtags: Perhaps the best-known acronym hashtag is #TBT for Throwback Thursday. Other popular acronym hashtags include #OOTD for outfit of the day, #FBF for flashback Friday, and #YOLO for you only live once.
9) Branded hashtags: These are another great option for businesses on Instagram. We’ll get into more details on those later in this post.
How many hashtags to use on Instagram?
You can include up to 20 hashtags on a regular post, and up to 5 hashtags on a Story. If you try to include more, your comment or caption won’t post. That said, just because you can use that many hashtags for Instagram doesn’t mean you should. There’s no right number of hashtags for every business, or even for every post by the same business.
Top instagram hashtags:
As of July 19, 2021, these are the top 15 hashtags suggested by Hootsuite on Instagram are –
- #love (1.835B)
- #instagood (1.150B)
- #fashion (812.7M)
- #photooftheday (797.3M)
- #beautiful (661.0M)
- #art (649.9M)
- #photography (583.1M)
- #happy (578.8M)
- #picoftheday (570.8M)
- #cute (569.1M)
- #follow (560.9M)
- #tbt (536.4M)
- #followme (528.5M)
- #nature (525.7M)
- #like4like (515.6M)
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