In a glamourous city like Dubai, it is very easy to keep drooling over window displays feeling like Rebecca from The Confessions of a Shopaholic. The scene when she first saw the sea-green scarf on the mannequin is an accurate representation of my visits to Dubai Mall, but being in a plethora of clothes is never the key to a trendy wardrobe.
SHOP DURING DSF EVEN IF YOU ARE NOT A TOURIST:
Who said only tourists from abroad shop passionately during DSF? If you are a resident, take advantage! DSF in 2021 falls between 15th December 2021 to 30th January, 2022. The easiest way to navigate is by downloading their official app to stay updated about brands going on sale and at what percent, sale dates and timings.
UNDERSTAND WHEN THE PRODUCT YOU WANT WILL GO ON SALE:
Just like the global climate, fashion has seasons too. Most popular are – Spring/Summer (which includes Resort Wear and Ready-to Wear), Autumn/Winter. (which includes Fall and Pre-Fall Wear) So if you’ve set your eyes on a Fuschia Pink Blazer that has launched in S/S 2021, you are most likely to get it on a mark down during S/S 2022.
LOOK AT MODELS OR INFLUENCERS OF YOUR BODY TYPE:
To get the closest image of how an outfit might look on you, refer to a model of your body type or someone who has the same pain-points in dressing as you.
STOP LOOKING FOR STATEMENT PIECES IN NON-STATEMENT STORES:
If you are looking for an iconic garment for an iconic event, stop wasting your time in fast fashion stores.
SPEND MONEY ON THE RIGHT THINGS:
Ladies, it is okay to want to splurge. It is okay to crave shopping, but be mindful and spend the largest chunk of your money on things you wear on a daily basis. The higher the wear and tear, the more expensive it is allowed to be. In a city like Dubai, shop guilt free semi-formals.
ELEVATE TO YOUR HIGHER SELF:
Typically go through this sequence in your head – Is this piece comfortable? Is it helping me reach the sartorial vision I have for myself? Do I see myself as a woman sporting this style? Does it make me feel confident? Answering these helps with decluttering and shopping fatigue.Â
STOP TRYING TO SPORT EVERY TREND:
We know this is easier said than done, and being a Fashion Journalist I am aware of the pressures that one might face to stay relevant in style. Even then, remember – It’s not the end of the world. Clothes are designed by a person, for a person. The hype created around a trend is by a person, and double-tapped on social media is also a person. So remember not to take this whole thing too seriously. Choose real over perfect!
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