Pinterest is looking to lean into the rising live-stream commerce trend, which has already gained huge traction in China, with its own series of live shopping events, via a new initiative called ‘Pinterest TV’.
#PinterestTV is here with live episodes weekdays at 3pm PST/6pm EST starting Nov 8. Try something new with @TomDaley1994, chat fashion with @CSiriano, or fix your #PinterestFail with Monica Suriyage. Get ready to tune in: https://t.co/RMpRokrviR pic.twitter.com/fu8auVezYa
— Pinterest (@Pinterest) November 1, 2021
As explained by Pinterest:
“Today we’re announcing Pinterest TV, a series of live, original and shoppable episodes featuring creators right on Pinterest. Pinterest TV episodes are refreshed each weekday and will be recorded and available for Pinners to view on-demand, and save and re-watch later.”
The new series of shopping-focused live-streams, beginning on November 8th, will give Pinners the opportunity to take up exclusive deals in the app, via engaging, immediate live-stream broadcasts.
“Each Friday, products will drop in a live shopping setting where Pinners can take advantage of discounts from brands including Patagonia, All Birds, Crown Affair, Melody Ehsani, Outdoor Voices, Mented and more. Simply click the TV icon in the upper left corner of the Pinterest app to view episodes, interact with hosts, ask questions via chat, and get answers live.”
As such, it’s little surprise to see Pinterest also leaning into the live-shopping push, which, as noted, is already huge in China, and has also already been taken up by Instagram, TikTok and YouTube among others.
And it could well become the next big shift. Indeed, according to McKinsey, China’s live-commerce space is on track to become a $423 billion market by the end of next year.
It’s immediate, it’s engaging, and it can spark impulse buying behavior, while also helping to boost brand awareness and connection.
And maybe, it will become a key part of the Pinterest shopping process as well.
Follow @itp.live for more!