Snapchat’s looking to expand its eCommerce credentials with a major showcase of its evolving AR tools, tied into Black Friday, which marks the beginning of the final shopping push of the year.
Snapchat’s partnered with a range of big-name brands on several AR-focused shopping initiatives, the biggest of which being its ‘Snap Holiday Market’, which includes immersive AR shopping experiences from Amazon, Coca-Cola, Hollister, Under Armour, Verizon, and Walmart.
Image Credit: Snapchat Blog
As explained by Snapchat in an official statement:
“Each brand will have a dedicated virtual store environment within the Holiday Market, where Snapchatters will be able to browse products and holiday deals in an AR space that’s been custom-built and unique to each brand.”
Image Credit: Snapchat Blog
Accessible via the Lens Carousel in the app, the integrations will provide dedicated product showcases, including interactive and Try-On elements, along with up front branding for each partner business.
Image Credit: Snapchat Blog
As noted, the initiative aims to provide a showcase into Snap’s evolving eCommerce tools, which could hold significant appeal to businesses looking to reach younger consumers, and align themselves with the latest trends in digital shopping engagement.
In addition to this, Snapchat’s also partnered with a range of fashion and beauty brands to add in more AR try-on and eCommerce Lenses.
As a further push, Snapchat’s also launching a new marketing campaign for the season, which will invite Snapchatters to “Scan to Shop” via various Snapcodes, which will activate these new AR Lens experiences.
AR remains central to Snap’s efforts, and will be a key part of the next stage. Indeed, Snap says that it now facilitates over 6 billion AR Lens plays every day, which underlines the potential, and this new showcase will no doubt spark a lot more interest in the app’s next-level connection tools as a means to tap into the rising eCommerce shift.
Next up, then, is Snap’s own AR glasses, which may also be coming sooner than many think.
Follow @itp.live for more social media updates.