YouTube has been working on a new insights feature for YouTube Studio which will provide information on what people are searching for in the app. This is for both in relation to your YouTube channel and content specifically – and for more general search queries.
Each element could be highly valuable for your content planning and for the evaluation of how your work has performed.
‘Search Insights’, the new feature is currently being testing, and will eventually be available in your Analytics/Research tab. YouTube also says that it will come with two separate tabs for query research.
The first tab will provide a listing of what your channel viewers are searching for – like insights into what people who regularly view your content are also looking for on YouTube.
Image Credit: YouTube Blog
As you can see here, the tab will provide insights into the key topics of interest among your viewers, along with the over all search volume of each, and the amount of traffic that your channel has gleaned based on each query.
On the second tab, ‘Searches Across YouTube’, you’ll be able to glean insight into the most common search queries based on any keyword – so if you wanted to know what the most common ‘how to’ searches are on the platform, you could enter ‘how to’ as a search term.
Narrow the listing to ‘Content Gaps only’, and the tool will then provide you with a list of some of the most searched ‘how to’ terms that are not currently being served by directly aligned videos.
Image Credit: YouTube Blog
In this query, using ‘Chromebook’ as the keyword query, these are the most common Chromebook-related searches that don’t have a directly correlating YouTube video, which could highlight new opportunities for your approach.
It could be a very valuable tool, along similar lines to Google’s Search Console and Google Trends, providing more insight into what’s driving your YouTube channel traffic, ad how you can optimize your content efforts to align with these trends.
But it’s not live just yet. YouTube says that the new module is still in testing, with an expanded roll-out coming shortly.
Definitely one to look forward to for YouTube marketers.