ITP Media Group has signed an agreement with Complex, the globally influential youth culture media brand, to create Complex MENA, the brand’s regional edition for the Middle East and North Africa. Complex MENA brings Complex’s distinctive voice in music, style, sneakers, sport, food, and pop culture to one of the fastest growing creative regions in the world. The platform is now live at https://complex.me/
Introducing Complex MENA
Complex MENA is designed as a digital first destination built for a new generation of audiences across the region. With a strong focus on original storytelling, video led formats, and social native content, the platform reflects how culture is experienced today. It highlights local talent, regional movements, and global influences, connecting scenes from cities such as Riyadh, Dubai, Cairo, Casablanca, and beyond.
The launch reinforces Complex’s commitment to championing emerging voices while providing context around the people, places, and ideas shaping contemporary culture in the Middle East and North Africa.
A Strategic Partnership with ITP Media Group
Complex’s expansion into the region is supported by a strategic partnership with ITP Media Group, the largest media company in the Middle East and North Africa region. With a portfolio spanning more than 80 leading consumer and business brands, ITP Media Group brings deep regional expertise, distribution power, and cultural insight to the partnership.
This collaboration ensures that Complex MENA delivers content that is both globally relevant and locally resonant, combining Complex’s international editorial authority with ITP’s understanding of regional audiences.
Launch Film and Creative Vision
To mark the launch, Complex MENA unveiled an original animated film that captures the energy, diversity, and movement of culture across the region. The film brings together themes of music, fashion, sport, food, and pop culture in a visually striking narrative that reflects the platform’s creative direction.
The animated launch film acts as a manifesto for Complex MENA’s vision and tone, positioning the platform as bold, expressive, and deeply connected to the cultural pulse of the region. The film can be viewed at https://complex.me/pop-culture/complex-mena-animated-film/.
Community, Newsletter, and Ongoing Content
Alongside its editorial output, Complex MENA is focused on building a strong and engaged community. The Complex MENA newsletter offers readers curated stories, cultural insights, and updates delivered directly to their inbox. Readers can sign up at https://complex.me/pop-culture/complex-mena-newsletter-sign-up/.
Complex MENA is also active on social media, with a strong presence on Instagram at https://www.instagram.com/complexmena, where it shares original content, highlights regional talent, and engages directly with its audience.
A New Home for Regional Youth Culture
The launch of Complex MENA represents a significant moment for youth culture media in the region. By combining global credibility with local storytelling, the platform sets out to become a definitive destination for culture in the Middle East and North Africa. With the backing of ITP Media Group and the creative legacy of Complex, Complex MENA is positioned to shape and amplify the next wave of cultural voices from the region.
