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How Noor Stars became the Arab world’s most popular social media icon                           

Noor stars

YouTuber and influencer Noor Naim, also known as Noor Stars, was born in Iraq and raised in Syria. Noor Stars started her YouTube career in 2014 and has been slaying the social media platform since then!

With her mixture of beauty videos, comedy skits, vlogs, and other content, she is a YouTube sensation, who has amassed a huge fan base.

She is the first Arab person to gain 11 million subscribers on the social media platform. Her distinctive and entertaining videos have drawn viewers from all over the world. She currently has 21.8 million subscribers on YouTube and 16.8 million followers on Instagram.

On her YouTube channel, Noor Stars has uploaded more than 300 videos, garnering close to 500 million views. She was ranked 47th on the Tubefilter Top 100 list in 2016, with more than 350,000 new subscribers attracted in a single month.

In entertaining product integration videos, Noor Stars shared her favorite products with her fans while working with significant companies including KitKat, Pantene, and Bellami.

Noor Stars was the first Arab female to top the list and ranked number two on Forbes Middle East’s 2017 list of the most popular YouTubers in the Arab World.

Noor Stars’ content stands out due to her authentic storytelling, relatable lifestyle content, and strong engagement with her audience. She shares personal anecdotes, behind-the-scenes glimpses of her life, and collaborates with other influencers to foster a sense of community. This approach, combined with her lighthearted and family-friendly content, has built a loyal fanbase called #NoorFam.

Here’s a more detailed look at her future plans:

  • Expanding her YouTube presence:

Noor Stars aims to surpass Kimberly Loaiza, a popular Latina YouTuber, and become the most successful female YouTuber worldwide. 

  • Continuing to grow her “Stars Podcast”:

Since its launch in 2023, the podcast has seen impressive growth, attracting a large and expanding audience, which highlights its potential for future episodes and exciting collaborations.

  • Strengthening brand partnerships:

She is actively involved in campaigns and collaborations for major brands such as Sony PlayStation, L’Oréal Group, MCM, Guerlain, Essence, Maybelline, Galeries Lafayette, Splash, Aldo, and L’Oréal Paris. These partnerships showcase her strong influence and significant commercial value across various industries.

  • Exploring new ventures:

Noor Stars has been featured in projects like Netflix’s “Super Rich in Korea,” demonstrating her willingness to explore different mediums and platforms. 

  • Building on her legacy:

She is recognized for her work as an influencer and entrepreneur, and continues to build on her reputation through her social media presence and high-profile projects