Been Rejected From A Micro-Influencer Platform? Here's Why...
If you're curious as to why you aren't being recruited by micro-influencer platforms or, even worse, getting rejected you might have made some mistakes or disregarded some rules.
Well, we are here to help!
We've rounded up a few reasons why you might be getting rejected and some tips and tricks you should follow. Check them out below and let us know your thoughts in the comments.
1. Inappropriate Content
The first step is to check your content - and then check it again.
Before posting anything on your social media accounts, blog or YouTube channel be sure to familiarize yourself with the laws of the land.
You might be breaking the law if your posts containing nudity and/or racism, or content that is offensive to a particular culture and/or religion. If you're based in the UAE, you'll want to check National Media Council law and keep up to date with any new developments or changes.
2. Your Numbers Are Too Low
Don't be fooled by the "micro" in the word "micro-influencer".
Yes, micro-influencers have smaller audiences (read: under 100-150k followers) compared to "macro-influencers" but you still need a substantial number of fans following your accounts in order to qualify as a bonafide micro-influencer.
Most micro-influencer platforms require an applicant to have at least 5000+ (real) followers. And what if you bought fake followers? Well, they don't count.
If your following is too small or you've, ahem, purchased followers in the past you might not qualify to join a micro-influencer platform.
Best advice? Work on growing your following (we've got some great advice on how to do it here) and get rid of your fake followers.
3. Poor Rates of Engagement
Most micro-influencer platforms agree that a good rate of engagement is 3%. Any lower and your chances of being accepted to a micro-influencer platform may drop.
Try to create a call-to-action within your captions or ask your audience a question, to encourage them to comment and interact with your content. Or check our 13 tips to maximizing your Instagram engagement.
Play around to find out what works for you, with your audience.
4. Boring Content
Going into 2019, influencers and content creators of all sizes need to be on top of their content game. There isn't room for laziness and your chances of being accepted to a micro-influencer platform will decline if you're not thinking up fresh ideas on the regular.
Keep your reposting game to a minimum and avoid "curating" a feed out of other people's imagery. Ask your followers what they would like to see and stay away posting anything they probably won't be interested in.
Above all else, do your best to be original and keep your content looking fresh.
Did this help you out? Share your thoughts in the comments below
Written by: Doa'a El Khouly. Photo credits: Instagram and FreePic