In the aftermath of a successful quarter followed by a rapid increase in user engagement this year, Snapchat has introduced a new feature. Snapchat, after learning from its user community about the discrepancies among creators, announced that users can now display their subscriber count.
Recently in Saudi Arabia, an issue has been arising with certain influencers within the community. Due to the highly expensive rates, concerns were shared on it not being worthy, suggesting that certain influencers’ are fabricating their subscriber count to raise their price.
"سناب شات" يفضح مشاهير مواقع التواصل والسخرية تلاحقهم بعد التحديث الجديد الذي يظهر الأعداد الحقيقية للمتابعين بعد إن كانت مخفية.#تحديث_السناب pic.twitter.com/okLiExuhrU
— Screen Mix (@ScreenMix) November 3, 2020
Earlier in September, the company launched creator profiles that provided the creators with more insights into their audience. This also raised an opportunity for both brands and creators to collaborate with a better understanding of their followers.
This new follower feature can also be taken as an upgrade for brands as they can now gauge and select the influencers based on their follower count. It also provides them with a better perspective on estimating rates and illustrates how successful an influencer’s project will be.
Previously, brands had to reach out and ask the creator to reveal the insights and data. Now it being more accessible makes the task easier for both parties to work out a sufficient deal. This also boosts creators who are seeking business opportunities, as this makes it more creator-friendly.
