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6 Ideas for Instagram Stories to Bring Your Brand to Life

Are you eager to incorporate Instagram Stories to your marketing strategy, but don’t really know how to do it properly? If the answer is yes, you’ve come to the right place.

6 Ideas for Instagram Stories to Bring Your Brand to Life

Instagram Stories have turned into a genuine brand promotion tool with various features and functionalities. Over 500 million users share a Story on Instagram every day. More importantly, 25% of younger users look for Stories of the products and services they want to buy.

What does it mean to you and your D2C business?

It means a lot of things, but the key fact is that you have to utilize Instagram Stories to bring your brand to life. Here are six ways to do it most efficiently!

1. Publish Stories with shoppable stickers
Instagram Stories with shoppable stickers are the first and by far the simplest way to promote the brand and increase your sales results. It’s a relatively new feature, but it already earned attention from serious retail stores.

Shoppable stickers enable followers to check out product details and ultimately complete the purchase through the Story itself. The sticker displays only basic information such as the name of the product, its description, and price.

Instagram Stories are not designed for the law essay writing service and similar services. On the contrary, this function has been developed for D2C companies primarily, which makes it perfect for brands selling physical products.

However, keep in mind that you must be approved for Instagram Shopping before being able to add product stickers to your stories.

2. Write attention-grabbing headlines
Contrary to popular belief, Instagram Stories don’t have to be text-free all the time. As a matter of fact, you can think about writing an attention-grabbing headline in order to evoke curiosity or simply to raise awareness.

The only thing that matters is to write a brief and straightforward headline. That way, it will be easy to spot and remember.

Check out this post by Amazon and you’ll notice how they wrote “Free Masks” to grab the attention of potential customers. It’s a phenomenal marketing trick in the age of COVID-19, so do your best to follow the example and create headlines that are timely, interesting, and memorable at the same time.

3. Tell a story about your origins
Modern consumers are getting increasingly interested in background stories, so they expect brands to tell more about their origins, missions, and operational procedures.

Instagram Stories give you the chance to present your brand from a different point of view and tell what it’s all about. It’s a great opportunity to present the real people working behind your logo and help customers get acquainted with the company with that much-needed human touch.

You can also explain the production process, product ingredients, and all the other little things that consumers don’t know but want to find out. Such a storytelling method makes the brand recognizable and gradually builds relationships with the audience.

4. Engage fans with Story quizzes
The engagement has always been one of the most desirable goals of Instagram marketing, so you might as well use Stories to encourage followers to take action. Quizzes make this process a lot easier because people love testing their knowledge and competing against each other.

What makes Instagram Story quizzes so great?

First of all, they are fun and entertaining. They are simple and pressure-free, while beautiful background visuals help you make an even greater impression on followers.

You can launch a quiz using the Instagram Story quiz sticker. All it takes is to write your question and give two to four answers. Even though the procedure is simple, Instagram Story quizzes remain very efficient.

5. Offer discounts and promotions through Instagram Stories
As a D2C business, you have another powerful tool in the arsenal and you should definitely use it. The idea is simple – publish Instagram Stories with discounts and promotions. This tactic always proves to be a genuine conversion generator among Instagram followers because it offers real value.

Of course, you are not supposed to use this trick too frequently. Do it during off-seasons and slow-sale times to drive additional revenue via social networks.

Besides that, you better make sure to deliver as promised. Customers hate it when brands fail to meet their expectations, so you better be ready to serve people who take advantage of your discounts or promo codes.

6. Launch opinion polls
The last tip is to use Instagram Stories to launch opinion polls. This strategy gives your business two highly specific benefits:

– It shows that you care about your fans and their opinions
– It helps you learn more about consumers’ needs and preferences

In such circumstances, it would be unwise not to use Instagram Story opinion polls to build audience relationships and gain valuable customer-related insights.

Up to You!
Stories are not a new feature on Instagram, but they are yet to earn the right place in retail marketing strategies. Captivating Stories can help you raise awareness, boost loyalty, and generate revenue in the long run, so you ought to use the latest tricks to craft perfect Instagram Stories.

We showed you six tips on how to utilize Instagram Stories to bring your brand to life. Can you make the most of it?

Justin Osborne is a writer at, he loves to share his thoughts and opinions about education, writing and blogging with other people on different blogs and forums. Currently, he is working as a content marketer at law essay writing service.