Beauty Influencer NikkieTutorials reviews ABOUT-FACE – a new makeup brand recently launched by famous singer Halsey.
The YouTube star writes: “Halsey just launched her new makeup brand: ABOUT-FACE, and after receiving the collection, I am dying to give these new products a go! I give you my raw and honest opinion as I try the line for the first time! Will my opinion cancel any future collabs with Halsey?”
The Makeup Brand has launched with over 40 cosmetic products – all of which are vegan and cruelty-free and formulated without gluten, phthalates, parabens, or synthetic fragrances – and is a direct result of Halsey’s experience with on-stage makeup, ranging from concert performances to music videos.
In an Instagram post announcing the launch, Halsey writes:
“Many of you know I have done my own makeup for concerts, red carpets, magazine covers and music videos alike for a long time,” the artist said in an Instagram post announcing the launch of About-Face. “It is one of my greatest loves, but I have always stood firm in the belief that makeup is about feeling cool — not looking perfect. I worked tirelessly on this for years with an incredible team and I hope you feel my DNA all over it”.
In her latest video, NikkieTutorials puts Halsey’s performance-inspired makeup to the test – reviewing each product sent to her in her ABOUT-FACE Makeup PR Box. These products include the Matte Fluid Eye Paint – a ‘one swipe eye paint that delivers a punch of color with a smooth no budge no smudge finish’ – and the Shadow Stick – ‘an ultra versatile eyeshadow stick with staying power in a punchy range of matte and pearly shades’. Both products come in 6 and 5 shades respectively.
If you want to hear NikkieTutorials honest review about Halsey’s ABOUT-FACE makeup line, then this video is a definite must watch!