Avani Gregg – an American TikTok influencer – has collaborated with Morphe Cosmetics to launch the Morphe x Avani collection on March 23. The collection includes an eye shadow palette, bronzer, body illuminator, and a range of lipsticks.
Gregg shared the announcement on March 18 across all her social media platforms to her combined audience of 51+ million followers:
She also shared a makeup transformation video using her new makeup collection on TikTok:
@avani #MorpheXAvaniGregg is finally here!Available at @morpheofficial 3/23 & @ultabeauty 4/18 #MorpheXAvaniGregg Use code: AVANI :)!!!
Morphe is notorious for its influencer partnerships and it’s strong influencer marketing campaigns. They have partnered with many well-known social media influencers to release exclusive collaboration palettes – including collections with Charli D’Amelio and James Charles. With Gregg’s impressive background of achievements – which include ‘TikToker of the Year’ at the Shorty Awards and her successful online talk show Here for It with Avani Gregg – it’s no shocker that she was Morphe’s next choice for an influencer collaboration.
Morphe shared why Gregg was chosen for their latest makeup collaboration on Instagram:
“This 18-year-old, self-taught beauty guru & digital creator began creating looks when she was only 11 years old. Passionate about both art & makeup, she often brings characters she’s sketched in books to life through her artistry. @Avani’s followers love her for her effortlessly edgy style & keep it real vibe—and so do we”.
If you are interested in the Morphe x Avani collection, you can check it out here.