Anastasia Radzinskaya – a 7 year old Russian YouTuber better known as Nastya – has signed with Will Smith and Jada Pinkett Smith’s Westbrook Studios to create multiple animated shows – with audiences ranging from preschool aged children to four-quadrant families.
Westbrook Studios has worked on a wide range of projects across film, TV, and social media – which include a 2-season reboot of Will Smith’s The Fresh Prince of Bel-Air series, film and TV partnerships with EbonyLife Studios – Nigeria’s leading content creation company, and the Red Table Talk – a chat show focused on discussing awkward topics – which aired on Facebook Watch.
Carter – the Co-President and Head of TV at Westbrook Studios – revealed his excitement on the upcoming collaboration:
“Nastya is a young icon whose brilliant imagination has connected with a global audience of adoring fans. We are thrilled to collaborate with her and her incredible team on animation projects that will bring even more joy to kids and families around the world.”
In 2016, Nastya’s parents started her YouTube channel – which mainly focused on unboxing children’s toys. After attracting an audience, they shifted to vlogging Nastya’s day-to-day life. Her channel was eventually recognized and signed by the American entertainment company, Yoola. Nastya currently has several YouTube channels – including Like Nastya, Like Nastya Vlog and Like Nastya Show – and has a combined audience of 200+ million, with her main channel Like Nastya having 72 million subscribers alone. The 7-year-old has also won 7 YouTube awards and is considered to have one of the most-viewed YouTube channels on the platform.
Eyal Baumel – the CEO of Yoola – also expressed her excitement over the new partnership and touched on Nastya’s innate ability to relate to children around the world:
“Kids all over the world enjoy Nastya’s stories, jokes, lessons and experiences and see her as one of their best friends. We are very excited to partner up with Will Smith, Jada Pinkett Smith and the Westbrook team to extend these stories and develop new formats together”.
At the age of 7, Natsya shows that influence has no age. The young YouTuber is only getting started – with her fans eagerly waiting to watch new content produced through this new collaboration with Westbrook Studios.