Popular YouTubers such as Mexican vlogger Juanpa Zurita, American YouTuber and boxer Jake Paul, and Filipino-American beauty vlogger Patrick Starrr will be featured in the new film Mainstream.
The film revolves around two aspiring content creators – played by Maya Hawke and Andrew Garfield – who post online videos that immediately go viral and help them gain a huge audience.
Their sudden popularity propels them to release their own game show; however, the situation takes a dark turn when their fame becomes so big that it leads to their downfall.
The film takes inspiration from the sudden rise of social media influencer culture in modern society. The film also highlights cancel culture – which is the downfall of social media influencers due to their own mistakes.
The trailer for the upcoming film was launched on April 8 and was directed by Gia Coppola, who has previously directed Palo Alto starring James Franco and Emma Roberts:
The upcoming film first premiered at the Venice Film Festival in September 2020 and will be released in cinemas around the world on May 7, 2021.