Garena Free Fire will reveal Egyptian megastar Mohamed Ramadan as its first Arab in-game character on Dubai’s Burj Khalifa on Wednesday 14th April. Players across the Middle East and North Africa (MENA) region will be able to play the character from Friday 16th April.
A famous singer and actor in MENA, Mohamed Ramadan’s character in Garena Free Fire is named ‘Maro’, who will become the game’s first playable Arab character.
To mark the launch of Garena Free Fire’s latest character and brand ambassador, Garena will light up the Burj Khalifa on Wednesday evening with two eye-catching lighting shows including a one-minute video announcement that is produced by ITP Media Group. The shows will take place at 7:10 pm and 9:10 pm.
Garena and ITP Gaming will host a special reception and Iftar at the terrace of The Address Hotel in Downtown Dubai, overlooking Burj Khalifa, where Mohamed Ramadan will be present to see the shows and interact with distinguished guests and VIPs.
The collaboration with Mohamed Ramadan is part of Garena’s commitment to bring exciting content to Garena Free Fire fans and players in the MENA region by offering localized experiences.
As one of the most significant tie-ups within the gaming, music and movie industries in the region, the partnership seeks to engage and inspire players across MENA.
Mohamed Ramadan, who has been wowing MENA fans with his singing and acting abilities for more than a decade, said: “It is a privilege to be part of the Garena Free Fire community with the launch of my very own character – ‘Maro’. Garena has done a tremendous job of creating this character and I can’t wait for the fans to see it. I look forward to playing my character on Free Fire and I encourage all my fans to do the same as well.”
To promote the festive spirit of the holy month, Mohamed Ramadan’s in-game character will be rewarded to Garena Free Fire users through a series of in-game events from 16th April till 15th May.
Hans Kurniadi Saleh, Head of Garena MENA, said: “We are delighted to welcome Mohamed Ramadan as our latest brand ambassador and character in Garena Free Fire. We are committed to delivering exciting content to our users in the region and are thrilled to unveil this collaboration through the Burj Khalifa Light Show.”
Garena Free Fire reached 100 million daily active users at its peak in 2020 and aims to expand its presence in the MENA region and to deliver a customized, gaming experience for its players.
Free Fire can be downloaded on both the Apple iOS App and Google Play store.