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Pinterest introduces a revamped version of ‘Story Pins’ called ‘Idea Pins’

Find out if ‘Idea Pins’ are available in your country.

Pinterest introduces a revamped version of ‘Story Pins’ called 'Idea Pins’

Pinterest has introduced a revamped version of their ‘Story Pins’ – which are now known as ‘Idea Pins’. In September 2020, Pinterest began testing Story Pins with a limited number of creators.  After receiving multiple rounds of feedback to better enhance its usability, Pinterest has officially unveiled the new feature to the public.

Pinterest revealed that they believe creators have the power to share long-term ideas with their followers, hence why they were inspired to change the name of ‘Story Pins’ to ‘Idea Pins’:

“Idea Pins are an evolution of Story Pins, with a fresh name to better match the uniqueness of a product that empowers creators to share long-lasting ideas and not ephemeral stories. Starting today, creators will have a suite of new publishing tools including, video-first features, fresh editing tools and updates to make creating Idea Pins easier and more creative”.

The updated version ‘Idea Pins’ will include features such as editing tools for video and music content, background music, voice over recording, transition effects, topic tags, stickers and multi-draft save. To further help creators analyze their online reach on the platform, Pinterest has also developed new features for their analytics tools such as number of Follower and Profile Visits, Saves, comments and reactions tab in order to better measure their engagement metrics.

Natalie Ho – a Creator at Pinterest – revealed that Story Pins has helped her reach a wider audience and create more inspiring content on Pinterest:

“By creating Idea Pins, I have seen high engagement on Pinterest, increased impressions and I’m seeing my content remain relevant longer. Idea Pins are a great way for me to showcase behind the scenes tutorials and show step-by-step processes on my home decor, craft and DIY content. I love all the different tools and features available to me with Idea Pins, including the editing options, unlimited video length and it helps drive additional views to my Pinterest page.”

As of now, Idea Pins will be available to Pinterest users in the US, UK, Australia, Canada, France, Germany, Austria and Switzerland.