TikTok has announced its latest partnership with global agency Publicis Groupe to help brands and marketers access latest TikTok shopping trends. Publicis Groupe’s clients will also be provided with TikTok’s commerce products and other tools.
In a recent blog post, TikTok revealed that the new partnership is TikTok’s first-ever partnership with a global agency:
“Publicis is the first global agency group to partner with TikTok to bring the power of commerce and education to brands and marketers; as TikTok’s founding commerce agency partner, brands will benefit from unique learning opportunities, insights, and strategic counsel centered around driving product discovery and purchase intent on the platform. Publicis clients will also test TikTok’s new commerce products, capabilities and creative solutions.”
We're thrilled to be partnering with @PublicisGroupe to help brands harness the power of Community Commerce on TikTok. Learn more on our Newsroom. https://t.co/t0hszMk6EB
— TikTokComms (@TikTokComms) August 3, 2021
To better help brands market on the platform, Publicis clients will be selected to host TikTok’s first-ever “Community Commerce Sprint” program on how to create engaging TikTok campaigns for the upcoming holidays. The mentorship program by the two firms will focus on key practices to build an effective campaign for TikTok users.
Helen Lin – Chief Digital Officer at Publicis Groupe – shared her excitement over the new partnership and highlighted TikTok’s major influencer in consumer shopping patterns:
“TikTok charged into the world of entertainment virtually overnight, but its role in evolving consumer shopping patterns, and creating instant groundswell, is what’s caught our attention. Incredible opportunities exist at the intersection of content and commerce, especially when endorsed with a sense of community and authenticity that grows organically on TikTok. We are thrilled to partner with TikTok to lead the charge in Community Commerce, bringing a unique suite of capabilities to Publicis clients around the globe.”