On August 11, Dubai Tourism released their latest promotional video titled Dubai Presents: A Romance to Remember. Directed by award-winning director Craig Gillespie, the one minute video features popular actor and producer Zac Efron alongside actress, founder of The Honest Company and author Jessica Alba.
Alba shared her excitement over the global marketing campaign Dubai Presents and travelling across serene locations in Dubai:
“Being able to play multiple characters across the series gave me an opportunity to see the city in ways I wouldn’t have imagined. One moment I was winding my way through the spice souk in Old Dubai, and the next I was on the top floor of the iconic Burj Al Arab performing my own stunt sequence for an action scene. Dubai has so much to offer- from beautiful locations to the amazing food and an energy to match, I loved every part of it.”
Dubai Tourism earlier launched their campaign video Dubai Presents: A Five-Star Mission on August 5, also directed by Gillespie. The campaign takes viewers through a short film action thriller featuring Efron and Alba:
Efron stated the amazing hospitality he received from the people of Dubai and highlighted how beautiful the city is:
“I’ve been to Dubai previously but I was never able to truly appreciate the city in this way. Despite the fact that I travel often, it is rare to get to have the time and the opportunity to really explore and enjoy the city’s offerings. The desert was particularly special to me…such a peaceful and calm landscape and unlike anything I had ever seen. The people of Dubai were incredibly warm and hospitable and invited me to enjoy the culture by their side. I love the idea of discovery and exploration and Dubai did not disappoint.”
You can watch Dubai Presents: A Romance to Remember here: