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Addison Rae officially launches ‘item beauty’ in Sephora

Sephora posts on Instagram that Addison Rae has ‘Officially Moved In!’

Addison Rae officially launches ‘item beauty’ in Sephora

Known for many talents including singing, dancing, acting, and being a huge social media personality, Addison Rae has hit another mile stone in her career by officially moving her beauty range into Sephora.

Hitting nearly 40 million followers on Instagram, and 83.5 million on TikTok, Addison is a 24/7 trend, hitting millions of views daily on her content. It was only recently, the social media star launched her beauty line ITEM beauty, made up of vegan-friendly and cruelty-free products and only weeks later, is now stocked up in Sephora.

Sephora took to Instagram this morning officially posting announcement with a video of Addison Rae seeing her range in store for the first time. As she hugs the wall, the camera followers her around room viewing all her products with a smile across her face. Although the comments on the Sephora Instagram page have had mixed reviews, the launch is a huge opportunity for Addison to create a new dimention in her career as an online influencer.

Addison’s followers are yet to see the announcement on her social media pages, however, as her new Netflix movie ‘He’s all that’ is trending as number 1, she may just live on cloud 9 for a while before her next broudcast. If you have already tried the products from ITEM Beauty, let us know in the comments below or tag us in your pictures @itplive