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How to track traffic on your Ads

Read how to track your customer’s Ad habits on Snap Ads, below:

How to track traffic on your Ads

What is the Snap Pixel?

The Snap Pixel is a piece of JavaScript code placed on your website that allows you to track the actions that Snapchatters take on your website. For example, when a Snapchatter adds a product to their cart, this triggers a Snap Pixel event that is reported within your ad account. This allows you to attribute conversion events, like an add to cart event,  to your campaigns, and re-engage Snapchatters who have visited or completed a similar action on your site.

Why do we need this?

The Snap Pixel is a tool that helps advertisers measure, optimize, and build audiences for their ad campaigns. In today’s digital world where the average household has 11 connected devices1, the path to purchase is anything but linear. Having real-time insight into what actions your customers are taking along this path is key, which is why implementing the Snap Pixel is critical for Snapchat advertising success.

How to Install the Snap Pixel

There are a few ways to deploy the Snap Pixel on your website, but the most common method is to manually place the Snap Pixel in your website code on all pages. However, if you are using one of the common platforms or tag management solutions below, we also offer custom integrations that make it even easier:

  • Shopify
  • BigCommerce
  • Google Tag Manager
  • Ensighten

Step 1: Create a Snap Pixel:

Generate your Snap Pixel code within Ads Manager
1. Log in to your Ads Manager account.
2. Click the menu in the top left corner and select ‘Events Manager’.
3. Select ‘New Event Source’ and click ‘Create Snap Pixel’ in the middle of the screen. You will be prompted with a pop up that provides all the necessary details and instructions on setting up your Snap Pixel that looks like this:

Step 2: Set Up a Snap Pixel:

Implement the Snap Pixel on your website
1. In Ads Manager, click the menu in the top corner and select ‘Events Manager’.
2. Click ‘View Pixel Details’ to be brought into the details of your newly created pixel
3. Click ‘Setup Pixel’ in the top right hand corner
4. Select Pixel Code from the pop up and copy the provided JavaScript code.
5. Within your website’s code base, find the header template, and copy and paste the code
6. Pass a user parameter:

Step 3: Validate a Snap Pixel:

Use the Snap Pixel Helper to verify and troubleshoot Snap Pixel implementations
Download the Snap Pixel Helper Chrome Extension or go to chrome://extension and search for ‘Snap Pixel’.
Click ‘Add to Chrome’.

  • When added, you’ll notice a small Snapchat ghost on the top right hand corner of your menu bar. To use this extension, click on this icon.
  • If you navigate to your website where the Snap Pixel is placed, you should see the red notification in the chrome extension.
  • This means that we have detected the Snap Pixel.
  • Click on the extension in your Chrome bar to see if the pixel is recording events correctly with all specified parameters.

Step 4: Attach Snap Pixel to Campaigns & Analyze Data:

Enable Pixel tracking in Ads Manager
1. In Ads Manager, click the menu in the top left corner and select ‘Manage Ads’.
2. Select the Ad Set you would like to track conversions for.
3. Select ‘Edit’ and toggle the Snap Pixel option to ‘Attached’.

To read more on how to analyze an Ad, click here.

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