If you’re curious as to why you aren’t being recruited by micro-influencer platforms or, even worse, getting rejected you might have made some mistakes or disregarded some rules.Â
The good news is we’re are here to help.
We’ve rounded up a few reasons why you might be getting rejected from a micro-influencer platform (like Live Unite), and some tips and tricks you should follow if you want to reapply again.
Check them out below and let us know your thoughts in the comments.
1. Inappropriate ContentÂ
The first step is to check your content – and then check it again.
Before posting anything on your social media accounts, blog or YouTube channel be sure to familiarize yourself with the laws of the land.
You might be breaking the law if your posts containing nudity and/or racism, or content that is offensive to a particular culture and/or religion. If you’re based in the UAE, you’ll want to check National Media Council law and keep up to date with any new developments or changes.Â
2. Your Profile is Set To Private
Most micro-influencer platforms require new applicants set their social media profiles to public.
Why? It allows them to conduct a thorough audit of your feed, to ensure your engagement and audience are authentic.
If your profile is set to private, you almost certainly will be rejected from micro-influencer platforms. Once you’re accepted, if you wish to switch it back check with the micro-influencer platform first before changing your privacy settings.
3. Your Numbers Are Too Low
Don’t be fooled by the “micro” in the word “micro-influencer”.
Yes, micro-influencers have smaller audiences (read: under 100-150k followers) compared to “macro-influencers” but you still need a substantial number of fans following your accounts in order to qualify as a bona fide micro-influencer.
Most micro-influencer platforms require an applicant to have at least 5000+ (real) followers. And what if you bought fake followers? Well, they don’t count.Â
If you’re still work on growing your following, we’ve got some great advice on how to do it here.
4. You Bought Fake Followers
If you’ve, ahem, purchased followers in the past you might not qualify to join a micro-influencer platform.
Best advice? Work on growing your following and figure out how to get rid of your fake followers. While it might be a time-consuming process, it’s worth it in the long run.
5. Poor Rates of Engagement
Most micro-influencer platforms agree that a good rate of engagement is 3%. Any lower and your chances of being accepted to a micro-influencer platform may drop.
Try to create a call-to-action within your captions or ask your audience a question, to encourage them to comment and interact with your content. Or check our 12 tips to maximizing your Instagram engagement.
Play around to find out what works for you, with your audience.
6. Lack of Consistency
When applying to join a micro-influencer platform, you need to ensure you’re actually active on your social media accounts. Sounds like a no brainer, right? You’d be surprised how many people have huge audiences, but are dormant on social media.
This means you should aim to upload at least one piece of high-quality content per day and engage with other users on the platform by replying to comments, liking other posts, etc.
Be consistent and show the micro-influencer platform you’re taking your business as a content creator seriously.
7. Your Content is Boring
Influencers and content creators of all sizes need to be on top of their content game. There isn’t room for laziness and your chances of being accepted to a micro-influencer platform will decline if you’re not thinking up fresh ideas on the regular.
Above all else, do your best to be original and keep your content looking fresh.
Did this help you out? Share your thoughts in the comments below.
Photo credits: GIPHY and Shutterstock.