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Fans were cheering at the screening of #HudaBoss Season Two in Dubai last week.
The reality series follows the life of Huda Kattan, founder and CEO of the famous makeup brand Huda Beauty.
After Season One premiered last year on Facebook Watch, the reality show gathered a huge dedicated audience with millions of views worldwide. Nearly 40,000 fans joined the Huda Boss Facebook group to discuss the show.
The beauty blogger has 39.2 million followers on Instagram (@hudabeauty) as a result of committedly marketing her brand on that platform.
In the show Huda Kattan discusses what it is like building a billion-dollar cosmetics company and using a ‘social first’ approach with online platforms. The series will also feature her sisters, Mona Kattan (@monakattan) and Alya Kattan (@alyakattan), as well as her husband, Chris Goncalo.
Huda Kattan spoke about why she chose Facebook Watch specifically to air her show on.
“Through Facebook Watch, we’ve also been able to create new Huda Boss community groups that have helped facilitate richer conversation with our followers and continued to help us build authentic relationships that are crucial for the success of our brand and mission,” Kattan said.
Fares Akkad, Director of Media Partnerships in Facebook Middle East, Africa, and Turkey said that Huda Boss is a great example of using social media to reach out to fans and build a community.
“Facebook Watch is a platform where content, community and conversation can come together – and we’re seeing our partners in the Middle East and around the world experiment and innovate with us in new ways to create highly entertaining and interactive content on our platform,” the director said.
Huda Boss Season Two premiered in August and the finale will be on Oct 23.
Catch up on all the episodes with Facebook Watch.
What are your thoughts? Let us know in the comments below.
Written by Reem Makari.