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Personal Branding on Social Media and Its Importance in 2020

Amidst the COVID-19 pandemic people are looking for ways to build their personal brand, here’s why this is important.

Personal Branding on Social Media and Its Importance in 2020

Many people have found themselves with a lot of time on their hands due to tglobal lockdowns being enforced during the COVID-19 pandemic. With this free time people it’s a good idea to work on building personal brands and increase social media interactions through various according to Social Media Today.

Digital platforms are seeing higher engagement rates than before. More people are starting to look for information and entertainment online; thus, focusing their attention on social media and other platforms, according to Social Media Today.

If users are looking for ways to maximize engagement on their profile, the team from DSMN8 has provided simple tips and points that outline some of the important elements in personal branding. Here are some tips to help users start out their personal brand:

Important to note that social media is an important and essential tool for professionals who want to develop their personal brand. In 2020, social media platforms have made it easier for users to take advantage of their easy-to-use content creation tools, according to Social Media Today.

Key Benefits of Personal Branding:

  • Employability – your personal brand sets you apart from those on the social platform LinkedIn which is swarming with candidates looking for jobs.
  • Company Visibility – your personal brand is what reels in attention from companies to your products or servies that your brand is offering.
  • Thought Leadership – a strong personal brand will place you at the status of a thought leader as your network of clients, partners, sponsors, etc will come to you for insights and knowledge on the field.
  • Social Selling – this causes an increase in visibility on social media and a display of thought leadership would make you the first brand to come to mind when someone is ready to buy.

How to develop a personal brand:

  • Be Active on Social Media
  • Create Original Content
  • Advocate for Your Company
  • Engage with Your Network

What are your thoughts? Let us know in the comments below.