Pinterest has announced that it plans on rolling out a new feature called ‘Shopping Spotlights’ which will showcase curated product selections and recommdendations from fashion influencers, editors and tastemakers.
According to a website post Pinterest has said,
“Today, we’re excited to introduce an entirely new feature called ‘Shopping Spotlights’ which bring the expert recommendations of influential fashion and home tastemakers, as well as publishers, directly to you. In addition to editors’ picks, you’ll be able to easily shop curated ideas based on current Pinterest trends. With the feel of a personal stylist, and the look of an editorial magazine, shopping the latest trends as well as product picks of your favorite influencers and magazines has never been easier.”
Pinterest’s intention is to make trend shopping easier than ever before by bringing users the feel of a magazine page and easy access to online shopping in one place.
‘Pinterest will be marking the launch with guest editors including former Teen Vogue EIC, journalist and author Elaine Welteroth, fashion blogger Blair Eadie and interior designer Sarah Sherman Samuel who will all be sharing their favorite trends and products. They will be joined by top fashion and lifestyle publishing partners Refinery29, Domino, Who What Wear, InStyle, Nylon, and Harper’s Bazaar,’ Pinterest has explained.
With this new feature, shoppers will be able to discover retailers of all sizes and also stay inspired while browsing the selections of perfectly curated goodies.
Are you excited for this new roll-out?
Let us know in the comments below!