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Are you tired of scrolling through social media feeds filled with political rants and baby pictures? Pinterest is your savior! If it were a country, it’d surpass the USA as the third largest in the world!
Pinterest is a platform where people can discover, save, and share ideas through images, videos, and articles. It is an excellent source of inspiration for anything from recipes to home decor.
With over 450 million active users, Pinterest is the perfect place to find inspiration and connect with like-minded people.
Two of the most popular features on Pinterest are Create Pins and Idea Pins.
Understanding the Pins of Pinterest
Are you wondering whether to create traditional Pins or immersive Idea Pins on Pinterest? Whether you want to drive traffic to your website, promote your products, or build engagement with your followers, we have got you covered.
With so many options, it can be challenging to decide which format to use for your content so let’s dive in and discover which type of Pin is right for you and your brand.
Create Pins are traditional Pins that include a single image or video with a brief description. They are a great way to showcase your products or content, drive traffic to your website, and reach a broader audience. Create Pins can be saved to boards, shared with others, and promoted to reach more people.
On the other hand, Idea or Immersive Pins (formerly known as Story Pins) are a newer feature on Pinterest. They are a more immersive and interactive way to share ideas with your followers. It is very similar to Instagram stories in that it is in 1080×1920 dimensions. However, unlike Instagram Stories, Idea Pins don’t disappear in 24 hours.
To get creative, tap into an Idea Pin from your home feed and swipe through the pages. Some Idea Pins may include products that the creators think you might be interested in learning more about.
Idea Pins can include multiple images, videos, and text pages that viewers can swipe through. They can also include music, voiceovers, and interactive elements such as polls and questions.
Aesthetic Mood Board / Image: @classically_cait
Idea Pins are perfect for sharing step-by-step tutorials, behind-the-scenes glimpses, or personal stories. They are also a great way to engage with your audience and build a community. Unlike Create Pins, Idea Pins are only available on mobile devices and cannot be saved to boards or promoted.
Create Pins vs. Idea Pins?
So, which one should you use on Pinterest – Create Pins or Idea Pins?
The answer depends on your goals and content. If you want to drive traffic to your website, promote your products or services, or reach a broad audience, Create Pins are the way to go! They are perfect for showcasing your best visuals and catching the attention of potential customers or followers.
However, if you want to share a more immersive and engaging story, provide valuable information, or build a relationship with your followers, Idea Pins are the way to go. They are perfect for creating a deeper connection with your audience and building a loyal following.
All in all, Create Pins and Idea Pins are both valuable features on Pinterest, and you should use them according to your goals and content. Create Pins are great for driving traffic and reaching a broader audience, while Idea Pins are perfect for building engagement and community. With the right strategy, you can use both features to grow your presence on Pinterest and achieve your goals.
It’s time to wear your creative hats and start sharing your ideas!
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