Uploaded onto the PlayStation YouTube channel just 10 days ago, Vroom, which is the new Gran Turismo 7 track, has over 800k views and over 1 million downloads on Spotify.
The cover track not only makes you want to jump into your car and go for a spin, but it also features iconic celebrity influencers such as Idris Elba, FaNaTix, Lil Tjay, Davido, Koffee, and Moelogo. The collaboration in the song not only pushes the track to the top of the charts but also highlights what celebrities and influencers can achieve when coming together and creating something amazing for a brand.
The social media coverage is not only uploaded onto the main PlayStation YouTube page – which has 14 million subscribers – but it is also uploaded onto each Actor, Singer, and Songwriter’s social media platform which ultimately increases the views, coverage, and ‘hype’ of the song.
If you haven’t already heard it, you need to as the afrobeat style track will not only get your car moving, but your body moving! The song adds a new element to gameplay and catches the attention of not only gamers but the wider audience sparking the interest in car games.
Will the success of the game have anything to do with the celebrity influencers who were part of the theme track? Let us know by tweeting us @itpliveme.
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