The apparel store announces its latest collab with Mattel, Inc. a major worldwide toy cooperation before announcing its latest news of entering into the metaverse. After our recent article about “Gucci Town” creating its store and interactive space on Roblox, we are now seeing more fashion houses entering the other side of the world.
Read more about Gucci Town here: Gucci Town opens its virtual doors on ‘Roblox’ – ITP Live
In collaboration with the Virtual Brand Group VBG), a web3 fashion designer, game developer, and retailer that creates immersive metaverse experiences, the Forever 21 experience was born. Winnie Park, the CEO of Forever 21 stated “Barbie, a native of Southern California, plays in the same inclusive, powerful, and fashionable area that our customers love, appreciate, and have come to expect from our brand. We are happy to offer unexpected line extensions to our customers, including Barbie in-store and online, as well as virtual clothing in the metaverse. This was the ideal collection to debut under the Forever LA umbrella.”
Inspired by the Barbie DreamHouse, the collection caters to Gen Z and Millennials as well as the quirky adults who are inspired by vintage fashion. It’s all about having fun and Forever 21 likes to keep fashion alive with its vibrant, cool, trendy fashion looks throughout the different seasons. On the official Forever 21 Instagram post, the brand shared an image of three diverse Barbie dolls and expressed diversity through the collection through the image and the caption.
The Barbie Summer 2022 collection will be available at all Forever 21 locations, and in the “Forever 21 Shop City” inside the metaverse on Roblox. It includes authentic fabrics and design details such as embossed art, and textured fabrics on various apparel, and will sell a limited-edition supply of swimwear, sleepwear, beauty products, accessories, and home-style accessories/décor.
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